Selling Safety to the Front-Line Employee

Safety can be a tough sell. Even the word "safety" has negative connotations when we connect safety to terms like "investigation", "audit" and "disciplinary action." Yet, safety professionals, supervisors and operations managers must be able to sell safety up and down the organization. Convincing leaders that safety is important is not enough. Everyone including front line employees must understand the benefits of a safe operation. Tactics used to sell safety to leadership are different than the tactics used for front line employees. Selling is about influencing someone to do something we want them to do. It's about influencing employees to do more than follow procedures. We want them to be proactive in identifying and addressing hazards. We want them to be actively involved in creating a safe work environment. Session attendees will learn techniques for "selling" safety to front line employees including how to have a "Make Safety Personal" conversation.

Learning Objectives

  1. Illustrate the importance of influencing front line employees to help build a strong safety culture.
  2. Drive safety culture and go beyond compliance by following three (3) tips to make safety personal.
  3. Apply the “Make Safety Personal” worksheet to your next conversation about safety with a front-line employee. 


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Handouts from the session

0.2 CEUs


  • ASSE Member Price: $95
  • Non-Member Price: $115

Patrick Karol

President-Karol Safety Consulting, LLC

Patrick J. Karol CSP ARM is President of Karol Safety Consulting, LLC. Pat’s work in the safety field began as a front-line supervisor with safety as a collateral duty at Delta Air Lines, and now involves advising senior leaders on strategies to reduce risk and develop strong safety cultures. His experience includes 20 years in the corporate safety departments of two Fortune 500 companies and the Federal government. A regular speaker at national and regional conferences, Pat speaks on the art of selling safety to upper management and front-line employees among other motivational topics. Pat is Past President of the American Society Safety Engineers (ASSE) Philadelphia chapter and is currently the Area Director for the ASSE Keystone Area. 

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Selling Safety to the Front-Line Employee
04/11/2018 at 12:00 PM (EDT)   |  90 minutes
04/11/2018 at 12:00 PM (EDT)   |  90 minutes
Session Evaluation
3 Questions
3 Questions Session Evaluation
Certificate of Completion
0.20 CEUs credits  |  Certificate available
0.20 CEUs credits  |  Certificate available Print out your certificate and earn CEUs.